Tuesday, 6 October 2009

£7.5m - the cost of eco packaging

From our mystery shopper, who's also a bit of a coffee drinker, comes news that Kenco is launching its Eco Refill sustainable packaging campaign, which promotes its new refillable packs.

Kenco claim the new refills use 97% less packaging than its glass jars.

TV adverts show a comical take on a world without packaging, with a voiceover by Joanna Lumley.

The campaign costing 7.5 million pounds, by JWT, encourages coffee-drinkers to switch to environmentally friendly packs.

The new Kenco refill pack

And if you're sitting back with a cup of your own favourite beverage, it's an ideal time to grab a few minutes and get an instant online quote for solar panel installation on your home or any other home improvement you've recently been thinking about.

coffee jar photo credit: darren copley

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